AUTO ALLEY

Project

Auto Alley

 

Size

13,000 sqm

 

Location

Preston,

Australia.

 

Status

Town Planning

projects

The primary design element is based around the concept of the grid which is a reference to Robert Hoddle who first surveyed the area where Preston now resides, back in 1837, and was responsible for establishing Melbournes CBD grid. The massing has a vertical rhythm that runs in the east-west direction. This rhythm is expressed through the vertical pods that are varied in height which the tallest pod in the centre of the site and then stepping down towards the rear. This stepping down assists in gracefully diminishing the form towards the rear as opposed to evoking the wedding cake aspect that the required setbacks present.

 

The proposed new built form run east-west across the site with one form fronting High Street and is three levels high from the street before setting back. The facade along High Street adopts a similar grid aesthetic however contrasts in grid style and materiality. This podium grid references ‘Melbourne laneway’ patterns, once again another reference to Hoddle and the grid. The single floor on top has been intentionally designed to be minimalistic, recessive and of one material, therefore is not visually prominent when viewed from the street except where the central pod which ties in the upper level to the rest of the building.

 

The buildings use a wide range of materials that have been broken up to create a sense of articulation which assists in breaking down the visual bulk of the development whilst creating a visual dynamic and interesting street frontage. The primary frontage to High Street is split in two with the recess section highlighting the main entry to the building. The entry feature is further highlighted with a splash of gold which contrasts to the neutral palette of the remainder of the building.

+61 3 9533 2582

info@cerastribley.com

Designed by Studio Hortenzia.

© CERA STRIBLEY 2017

X

AUTO ALLEY

+61 3 9533 2582

info@cerastribley.com

© CERA STRIBLEY 2017